Online Bachelor of Business Administration (BBA)
Learn how decision-makers navigate today’s business challenges. This BBA program at American Military University (AMU) equips business students with career-relevant leadership and problem-solving skills.
Gather new intel on today’s global business world. This business administration program prepares you with the knowledge and skills to lead successful operations.
AMU’s curriculum covers a broad range of business fundamentals:
- Organizational leadership
- Accounting
- Entrepreneurship
- International business
- Marketing
- Ethics
- Law
- Operations
- Human resources
- Business strategy
- Globalization
Learn how to think like an executive as you pursue your BBA online. This bachelor’s degree program in business administration examines decision-makers’ top priorities, responsibilities, and challenges. You’ll review the business tactics and management strategies that propel companies forward.
As a business student at AMU, you will also select a concentration area to focus your studies and gain further insights into your chosen discipline. Your courses will help sharpen your career-relevant skills and business acumen.
Expert faculty guide your learning throughout this BBA program. Core courses are led by a diverse group of scholar-practitioners and business professionals. Many of these instructors have held leadership roles with the military, government agencies, and Fortune 500 companies.
AMU’s Online BBA Program Includes Career-Relevant Concentrations
AMU’s BBA degree program incorporates a variety of concentration options to tailor your learning experience. Whether your goal is to launch your own business or join the ranks of an established organization, you’ll have the opportunity to take courses directly related to a wide variety of interest areas.
Our DoD project management concentration is one of the more popular options among active-duty and transitioning servicemembers and veterans.
Select a concentration to learn more.
About the Concentration
This general concentration allows you to select from dozens of different concentration courses offered within this program, enabling you to create your own focused area of study.
Program Objectives
About the Concentration
Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Identify business needs and problem domains.
- Analyze processes and behavior requirements for problem solutions.
- Diagram current and proposed business processes using various tools and techniques.
- Evaluate and recommend business solutions.
- Develop business processes and improvements.
- Develop functional business capabilities.
- Facilitate and manage recommended projects.
About the Concentration
The Bachelor of Business Administration with a concentration in Business Project Management enhances your understanding of how businesses depend on project management to move the organization toward its strategic goals. Through this concentration, you will be introduced to the theories, concepts, and practices that align with project management.
You will come to understand how projects begin during the sales cycle and continue to be assessed after the project is delivered. You will be exposed to skill sets to track and monitor projects, develop a schedule and integrate it with costs and risks, prepare presentations for leadership and stakeholders, and create status reports. Companies depend on project management to stay competitive in developing new offerings, determining the technology needed within the enterprise, updating processes and procedures, and implementing projects for customers.
The concentration is designed for business professionals and military personnel looking to transition into project management within the business environment.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Analyze the fundamentals of project management.
- Demonstrate varying problems from a risk management standpoint.
- Define the role of projects and project management.
- Create a project charter, a scope statement, a Work Breakdown Structure (WBS), Risk Management Plan, Quality Management Plan and Stakeholder Management Plan.
- Explain the need for ethical project management.
About the Concentration
This concentration offers an introduction to the field of data analytics as it is used to handle real-world problem solving and factual decision-making that is based on solid data collection and sound analysis.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Compare and contrast data and information within organization contexts.
- Classify and organize existing sources of data using spreadsheet software tools.
- Analyze historical and current data trends and the implications on organizational decision-making.
About the Concentration
The Digital Retailing concentration explores multiple facets of technology including smart stores with product experts, instant data access, expanded use of artificial intelligence, virtual and augmented reality, expanded mobile/cashier-less capabilities, consumer protection, and seamless customer experiences with e-commerce, m-commerce, and brick-and-mortar locations. In addition, students have the opportunity to increase their knowledge of various retail technologies in the areas of digital retail analytics, strategies, marketing, merchandising, and cybersecurity.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Explore the evolution of retail markets from pre-industrial to modern-day digital retailing.
- Differentiate the various forms of online and digital retailing.
- Evaluate risks inherent to digital retailing including cybersecurity, fraud, and safety protection.
About the Concentration
The Bachelor of Business Administration with a concentration in DoD Project Management enhances your understanding of the government acquisition cycles and how these cycles are tightly coupled with program management. You will learn the policies that government and military personnel must understand to see programs to fruition.
The concentration is designed for federal employees and military personnel looking to enhance their knowledge of the government’s acquisition cycle by understanding the steps an acquisition must go through in order for a contract to be awarded to a civilian contractor.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Analyze the fundamentals of defense systems acquisition management.
- Evaluate the diverse, interrelated and changing nature in the different disciplines of defense systems acquisition management.
- Analyze the regulations and governing structures of defense systems acquisition management.
- Define the role of projects and project management.
- Create a project charter, a scope statement, a Work Breakdown Structure (WBS) and Responsibility Assignment Matrix (RAM).
- Explain key elements of a communication plan to keep stakeholders abreast of progress, problems, and controls.
- Describe the steps required to plan a project.
- Explain the key features of an executive program manager’s role in today’s workforce
- Demonstrate the necessary knowledge, skills, and abilities to be a successful executive in today’s government contracting and acquisition organizations.
- Create an executive level action plan for practical and measurable government contracting and acquisition policy and procedures changes.
- Create explain the role and pitfalls of ethics in executive decision-making.
About the Concentration
Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment; system development life cycle (SDLC) models; project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Examine Internet protocols, middleware, interfaces, security, and applications.
- Evaluate workplace productivity, legal ramifications, and policies related to Internet access,
- Outline the process and the phases pertaining to managing information systems projects.
- Appraise the technology, communications, and policy issues related to managing virtual teams.
About the Concentration
Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Compare and contrast the management strategies around the world.
- Examine the challenges of managing multicultural and distributed teams.
- Appraise the roles and responsibilities of the Human Resource Manager in the context of an international workforce.
- Analyze the interactions and trends between the world economies; also assess the tools and techniques used to mitigate financial risk in conducting international business.
- Evaluate the tools, methods, and practices of marketing in the global context.
About the Concentration
The Bachelor Business Administration concentration in Leading the Digital Workplace is designed to equip the student with practical risk and management knowledge related to the digital and remote working environments. The concentration enhances the student’s skills in addressing challenging issues managers face during the digital transformation of the workplace. Typical topics include the lack of face-to-face supervision, social disconnect, access to information, productivity, and culture. This concentration is suitable for managers in business, government, military, and other professional settings.
This concentration offers the student the opportunity to learn from accomplished professionals who have considerable experience in Fortune 500 companies, the military, government, and other industries. During the program, students will be encouraged to share experiences with other business students. This Bachelor of Business Administration concentration in Leading the Digital Workplace has been designed in consultation with industry experts.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Understand the elements of managing and leading remote organizations.
- Apply the behaviors and traits of effective managers.
- Analyze relevant issues in management such as ethics, globalization, and strategic management.
- Develop strategies to anticipate and remediate the effects of a remote workforce.
- Identify various scenarios and ethical issues that can emerge from a remote workforce.
- Demonstrate an understanding of effective communication.
- Articulate the components of a remote operating plan.
- Incorporate the resource requirements in a remote operating plan.
- Develop a stakeholder management plan.
- Create an eportfolio of assignments.
About the Concentration
Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
- Develop a strategic marketing plan.
- Apply concepts in psychology and sociology relevant to consumer behavior.
- Analyze business markets, customer markets, and buyer markets using concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings.
About the Concentration
The Bachelor of Business Administration concentration in Operational Crisis Management is designed to equip the student with practical risk and crisis management knowledge. The concentration enhances the student’s skills in addressing difficult issues crisis managers face to protect the organization, its stakeholders, and assets from man-made and natural disasters. Typical issues focus on how to analyze risk and potential crises that affect the success of the organization. This concentration is suitable for managers in business, government, military, and other professional settings.
This concentration offers the student the opportunity to learn from accomplished professionals who have considerable experience in Fortune 500 companies, the military, government, and other industries. During the program, you will be encouraged to share your experiences with other business students. This Bachelor of Business Administration concentration in Operational Crisis Management has been designed in consultation with industry experts.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Apply the facts to plan for various man-made and natural disasters and emergencies.
- Develop strategies to anticipate and remediate the effects of disastrous events and workplace emergencies.
- Identify various scenarios and ethical issues that can emerge from different types of disasters.
- Identify strategies to return the organization back to normal as quickly as possible.
- Demonstrate an understanding of effective communication in an emergency.
- Articulate the components of a risk mitigation plan.
- Incorporate the resource requirements into a continuity plan.
- Describe the crisis management team members and their roles.
- Develop a stakeholder management plan.
- Define the scope of a crisis management plan.
- Create an eportfolio of assignments.
About the Concentration
This concentration provides the student with an introduction to construction management, along with real estate management, commercial and residential real estate portfolio development.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in construction management and real estate portfolio development in a wide variety of real estate business fields.
- Evaluate construction management strategies and techniques.
- Compare and contrast commercial and residential real estate portfolio development.
About the Concentration
This concentration consists of four courses. The concentration provides the student with an array of study and coursework in real estate communication and negotiation, residential real estate management, marketing, and portfolio development.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in real estate marketing management in a wide variety of real estate business fields.
- Evaluate marketing management strategies and techniques.
- Compare and contrast communication and negotiation best practices and techniques.
View Course Requirements
Prepare to Pursue Your Career Goals Through AMU’s Online BBA Program
This bachelor’s degree in business administration helps prepare learners for the ever-evolving business world. Between advances in technology, shifting consumer demands, and unpredictable global supply chains, tomorrow’s business professionals must know how to adapt and innovate quickly.
Graduates are therefore prepared to:
- Apply basic accounting, financial management knowledge, and business strategy to improve business decision-making
- Understand economic factors that impact markets by analyzing government, business, and consumer environments
- Develop effective organizational problem-solving approaches by applying best practices for operations management, human resources, and other roles
- Prepare a strategic marketing plan based on market research that integrates all aspects of planning
- Consider how external and internal factors, as well as competition and environmental forces, influence a business’s success or failure
This online business degree equips learners with strategic management knowledge and the skills to lead teams through complex business challenges. Courses examine everything from market research to operations management to help students understand the various business functions that organizational leaders oversee.
Graduates may consider potential career opportunities as:
- Logistics/supply chain managers, who oversee procurement, distribution, and transportation of goods
- Program/project managers, who may support federal government and/or Department of Defense initiatives by leading large-scale operations to ensure goals, timelines, and budgets are met
- Operations research analysts, who evaluate data and analyze systems to improve mission effectiveness
- Budget/financial analysts, who develop and manage budgets to support strategic objectives
- Administrative services managers, who may oversee federal administrative operations to help ensure compliance and coordinate support services
This Bachelor of Business Administration program develops advanced leadership, analytical, and communication skills relevant to federal, military, and service-oriented organizations.
Graduates will be able to:
- Apply their knowledge of different business functions and management principles to enhance overall effectiveness across military, federal, and service-oriented organizations, as well as private corporations
- Support strategic planning and analyze resource allocation in mission-driven settings
- Communicate and report effectively to interagency audiences
- Use business data analysis and business intelligence tools to assess operational effectiveness and mission performance
- Apply critical-thinking and problem-solving skills to solve complex business challenges
- Demonstrate teamwork and leadership in joint, interagency, and international settings
- Evaluate global and cross-cultural factors that influence business decision-making and operations
Sherri Made It Happen, Now It's Your Turn.
“ I utilize my education daily in my current role in helping to run my organization. I dealt with a lot of situations in the workplace that I wrote about in papers. ”
Air Force Veteran
Bachelor of Business Administration
Browse Core Courses from AMU’s Bachelor of Business Administration Program
Arm yourself with strategic management skills as you work toward your bachelor’s degree. Learn how business organizations operate, scale, and compete, all while taking cues from economic conditions, consumer behavior, and industry regulation.
You’ll study consumer behavior, business analytics, and management and marketing strategies that guide organizations. AMU’s online program combines general education with business courses, electives, and concentrations to prepare you with the skills needed for effective decision-making. As a business administration major, you’ll discuss everything from human resource management to the role of information technology in business.
Featured Online BBA Courses
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Students will explore consumer motivation and the processes behind the diffusion and adoption of new goods and services. Additionally, students will engage with a practical component, reviewing the key elements of a marketing plan, including market segmentation, branding, and integrated marketing communications, to understand how these factors work together in marketing strategy.
Network with Others in the Business World through AMU’s Student Organizations
Connect with fellow business students beyond the virtual classroom. AMU’s student organizations and clubs connect classmates, faculty, and business professionals. Enrich your college experience, exchange ideas, and discuss the most pressing challenges in today’s business world. Explore student organizations like the Delta Mu Delta Honor Society, AMU’s Society for Human Resource Management (SHRM®) student chapter9, and the Retail Management Student Organization.
Learn more about student life and other ways to get involved at American Military University.
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AMU is here to support your student journey
Your mission matters, but so does your well-being. That's why we provide supportive resources to help you stay ready for what’s next.
- Career Coaching
- 24/7 Mental Health Support
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Career Coaching
Whether you’re transitioning from military to civilian life or pursuing advancement within your branch of service, AMU’s Career Services are here to help. Our coach-guided experiences empower you to translate your military skills into new opportunities, develop your professional strengths, and chart a course to your next mission.
Learn More24/7 Mental Health Support
Resilience is critical to mission success, and that starts with your mental health. AMU offers confidential, flexible, 24/7 access to support resources to help you manage stress, find balance, and stay mission-ready.
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We understand the unique needs of military students. That’s why our admissions and advising teams provide personalized guidance from day one, helping you navigate enrollment, maximize your benefits, and plan your academic journey around your service commitments. We’re here to help you succeed wherever duty calls.
Learn MoreStudent Life
At AMU, you’ll be part of a strong, service-minded community that understands your goals and values. Through student organizations like the Student Veterans of America (SVA) and access to the university directory through ecampus, you’ll connect with peers and mentors who can help you build your professional network and lifelong camaraderie.
Learn MoreAMU Offers an Affordable Bachelor’s Degree in Business Administration
With low-cost tuition rates and University grants, AMU makes business education affordable. Generous transfer credit opportunities help further reduce out-of-pocket expenses for students pursuing this BBA.
AMU’s online format also enables learners to study management strategies and develop business acumen without the time and expense of attending classes on campus.
- $0 Application Fee
- $0 Textbooks & Ebooks
- $0 Transfer Credit Evaluation
Earning a degree is a valuable investment, but it needs to fit into your budget. Our tuition estimator can help you estimate your tuition and fees, so you can plan a manageable path to your educational goals. For full details, please refer to the financial aid cost of attendance (COA). This estimate does not include course materials, supplies, equipment, software and other expenses such as lab fees. You may eligible for partnership grants through your employer. Speak with your admission representative for more details.
Undergraduate Cost Per Credit
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Quality Education Shouldn't Break the Bank
We offer special rates and grants for eligible students and limit fees to help keep the cost of higher education within reach. Find out how you can save on tuition expenses with our:
- Transfer Credits
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Transfer Credits
AMU recognizes the value of your service and experience. Our generous transfer credit policy ensures that you get credit for prior college coursework, military education and training, exams, and certifications so you can save time, keep costs low, and stay focused on your education mission.
Learn MoreFinancial Aid
In addition to special rates and grants for military servicemembers, veterans, and their families, we also participate in federal financial aid programs for those who qualify. Our Financial Aid Office team can help ensure you have the support you need.
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AMU students may explore private education loans or scholarship options to supplement their education funding. Before pursuing these options, you should complete the Free Application for Federal Student Aid (FAFSA) to learn about your eligibility. We encourage all borrowers to research their choices, review interest rates and repayment terms, and make an informed decision that aligns with their goals.
Learn MoreMilitary & Veteran Benefits
As a leader in higher education for the nation’s military and a top choice for veterans using education benefits, AMU proudly accepts Tuition Assistance (TA) and other military education benefits. Our experienced Military Tuition Assistance team can help you understand your eligibility, apply your benefits, and make the most out of your available resources.
Learn MoreApply to the Bachelor of Business Administration Program Today
This business administration degree program consists of online courses with monthly start dates. Students may enroll anytime through AMU’s online application process.
When you pursue your BBA at American Military University, you can attend courses from anywhere with a secure internet connection. There are no set login times. Course materials and library resources are available 24/7.
Ready to get started? Apply to the BBA program online today.
- No Entrance Exams No GRE or GMAT required for master’s programs
- No Application Fee For undergraduate & master’s-level courses
- Courses Start Monthly Enroll now, start next month
- All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED). Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
- There is no fee to complete the AMU admission application for this program. View steps to apply.
Learn More About AMU’s Online Bachelor of Business Administration
AMU offers two online bachelor’s degrees in business: the Bachelor of Business Administration (BBA) and the Bachelor of Arts in Business (BA).
Both share many of the same major-required courses and cover essential business functions, but the BBA program includes additional requirements not found in the BA. Most notably, the BA in Business does not offer concentration options, while this business degree allows students to explore different business functions. The BBA may therefore be a more practical choice for business students interested in specific disciplines like project management, digital retailing, or real estate. Conversely, students seeking a more general business education may opt for the BA program.
Yes. Business students may transfer up to 90 credits towards this 120-credit Bachelor of Business Administration program. Transfer credit may be awarded for military service, as well as:
- Academic credit completed at accredited institutions, including community college coursework and credit awarded by examination
- Professional training and/or certification
- Government training
- Public safety training
The University’s Prior Learning Assessment (PLA) program also allows students to receive academic credit for relevant knowledge they’ve gained through experience Learn more about AMU’s $0 transfer credit evaluation and how business students can apply transfer credits toward this online BBA program.
As an online business student, you can work through course materials each week at your own pace. Online classes at AMU are asynchronous, meaning there are no set login times, and assignments are to be completed weekly. With 24/7 access to course materials, you can build a flexible schedule that fits your needs as you progress through the BBA program.
AMU’s virtual learning environment also connects you with out-of-state and international business students for an even more robust learning experience. You can network with classmates and faculty outside of class, as well, through the University’s various online communities and organizations.
A business administration bachelor’s degree is an attractive option for students interested in developing managerial skills. The business administration major combines general education with courses dedicated to fundamental business topics.
In addition to business strategy, students discuss everything from marketing and ethics to business law, finance, and basic accounting. This knowledge applies directly to the daily operations of both for-profit and nonprofit organizations.
BBA students also learn how to manage and streamline business processes in today's corporate world.
Both are undergraduate degree programs. While a BS can be attained in any number of disciplines, a BBA typically refers to a Bachelor of Business Administration that focuses on organizational and operational management, strategic planning, and applied business functions.
Many business education programs also allow students to focus their studies through degree concentrations.
Related Programs
American Military University offers more than 200 career-relevant degree and certificate programs online.
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The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.
The Preferred Military Rate is $250 per credit hour for undergraduate and master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.
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